Systrom says he treated the controversy as a learning experience, telling his team to consider Instagram a small country and to imagine how people would feel if someone had suddenly changed all the road signs to a different color.Kara Swisher’s Instagram piece in Vanity Fair

Mobile usage is additive?

A key point here is that the bulk of this traffic is additive – the FT is seeing high levels of traffic to its website during times when there was previously very little, simply because people now have a way of accessing it.

“We are not seeing a substitutional effect,” FT head of data Tom Betts tells TheMediaBriefing. “People reading across multiple devices increases their consumption, they read for more and longer.”The Media Briefing, How mobile has changed daily news consumption and why you need to understand it